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Social Media Key Player at the Super Bowl

by Christina Sirabian, on

Even if you’re not a football fan, it’s hard to miss the spectacle that is Super Bowl Sunday. This year for the first time, an advertising agency was hired to maintain a social media command center to monitor online conversations about the upcoming event. Proving just how much we use and rely on social media, the command center was able to answer questions and provide information for football fans.

Some people tuned in on Sunday, not to watch the New York Giants defeat the New England Patriots, but instead to rate the highly anticipated commercials. This year, a 30 second time slot cost 3.5 million dollars, and the excitement around the commercials was hyped with early releases and teasers of some of the ads.

Fans were also given the ability to watch the Super Bowl along with the Coca Cola polar bears...

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About

Wild Frog Studio has been helping established as well as start-up companies define their brands through visual communications since 2000. With the recent changes in the marketplace and consumer behavior where the only certainty is uncertainty, we have a visceral understanding of the needs of start-ups as well as established businesses to change how they reach the consumer and to quickly communicate strategy, clarity and creativity to their customers, employees and investors and reach the audience that matters most for their products and services.

The company’s work ranges from marketing strategies with a focus on product launches including product launch strategy, branding, package design, print advertising, online advertising, web design and development, search engine marketing, email and viral marketing, social media marketing, mobile advertising, and PR.

Wild Frog Studio has been recognized with numerous industry awards: American Package Design Awards, Horizon Interactive Awards, Summit Marketing Effectiveness Award – Green Marketing, and Big W Awards (Advertising Club of Westchester NY).

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Rodica Ceslov is president and owner.

Work

  • The Little Chocolate Co.
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  • The Little Chocolate Co.
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  • The Little Chocolate Co.
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  • Dr. Mauskop’s Migralex
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  • Dr. Mauskop’s Migralex
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  • Howard Ashman
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  • Migralex at a Glance
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  • Make-A-Wish
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  • Fencing Academy of Westchester
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  • Anne Frank – Print Advertisement
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  • Migralex
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  • Dr. Mauskop Migralex
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  • Sequitor Partners
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  • Sayegh Law
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  • Howard Ashman – Part of His World
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  • Beyond Health
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  • Chocolate Critters
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  • The Little Chocolate Co.
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  • Social Media
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  • video
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Services

Wild Frog Studio provides the following services:

 

Marketing and branding

Product Marketing and Management

Package Design

Interactive Media

Search Engine Marketing

Social Media Marketing

Online, Print and Mobile Advertising

Public Relations

Wild Frog Studio is a boutique digital agency based in New York. Established in the leap year 2000, our company uses a fully-integrated results-driven approach to build dialog with consumers, turning consumers into advocates.

We develop smart, creative and practical marketing communications including websites, print collateral, advertising, packaging, corporate identity, logos and signage along with marketing strategy services including positioning, branding, naming, product launch strategies and strategy for websites, search engine marketing and social media marketing.

The main focus is product launching. Wild Frog Studio uses an integrated approach that includes traditional, social and online marketing tools to deliver a successful launch.

Our clients include companies in a variety of industries: pharmaceutical, healthcare, food, retail, fashion, entertainment, technology, real estate, financial, publishing, management consulting as well as non-profits.

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