Hello there! It’s great to have you here on this page; we’re glad to have you.
People flock here for the following reasons:
- They are business owners who seek to add value to their products and business
- Those who plan to set up their own business and are seeking to increase their knowledge
Whatever your reason for being here, you are more than welcome! We would be more than happy if you could visit us on this page more often.
In this very competitive age, we need all the edge that we can have to get our products out there and make them more visible. Surely, this is the job of marketing and sales, but really, it comes down to the minutest of details – the product package.
Product packaging is now getting the attention that it deserves with the advent of micro-advertising. We are glad to see you on board as we witness together how product packaging plays its role in revolutionizing the realm of business.
All Eyes on the Product Package – Literally and Figuratively
Now that product packaging’s important role in businesses has been put in the spotlight, product packaging is under careful scrutiny by consumers and producers alike. Businesses innovate, trends emerge, and lessons are learned from the experiences of businesses that gave a try on bringing something different to their product package – may the lesson be good or bad. All efforts boil down to one thing: putting your product on the frontline.
However, that may sound daunting, considering that every other business is aiming to do just that. Out there, the reality is that business in whatever industry faces cutthroat competition. On the other hand, there are tips and tricks that could help you navigate your way in coming up with the best and most suited product packaging for your business.
This is what we had in mind when we decided to establish and cultivate a community for business-minded people who intend to keep updated with current trends and share with each other their first-hand experiences.
Inspiring Stories
A bottle upgrade
Leo is engaged in the beverages business. Although not a newcomer to the industry, he noticed that more and more newcomers were getting ahead of him. This, of course, disheartened him. Although a businessman, Leo also has a creative streak. He noticed that his competitors have already done some revamping on their product’s marketing materials as well as product packaging. That is when it hit him: he should introduce a new packaging to his beverage! Armed with his creativity, he designed an easy-grip bottle, with a packaging label that uses pop colors and bold fonts that catches the eye! Thereafter, he noticed his sales gradually picking up, and now he’s toe to toe with his competitors. With this, Leo reaffirmed his belief in himself.
Thinking sustainable
Managing a successful local clothing line, Saviah is happy to see her business thrive. Its income is always on the green, customers keep coming in, some styles even sell out! However, she’s becoming more and more conscious of the amount of plastic that she has to use whenever someone purchases from her store. She stumbled upon the idea of sustainable packaging, where you not only use recycled materials but also produce a product packaging that could be used for some other purpose once it served its original one. She was delighted about it and began implementing it in her store. She noticed more customer satisfaction and consequently, more sales. More importantly, she noticed how much she can contribute to lessening the waste that comes with retail.
A Story We All Share
Reading about the experiences of Leo and Saviah gives you more insight of the impacts that product packaging has in a business. Through this channel, we aim to feature stories of other community members such as you: stories of challenges, stories of stumbling, and stories of success. In doing so, more knowledge can be gained and exchanged by community members.
If you think there are other means to tap the community and make the discussion more engaging, you are more than free to suggest them. This page is a safe space for business minded people, where they know they can freely share their thoughts and ask their questions; where community members know how to engage with each other professionally and respectfully.
So, until next time?
Thank you, and see you again here soon!