“THE FROG DOES NOT DRINK UP THE POND IN WHICH HE LIVES.”
AMERICAN INDIAN PROVERB
We are all responsible for our pond and we believe that the only strategy worth following is a sustainability strategy that is good for you, for the environment and the community. Sustainability strategy addresses the core challenges: protect the environment, social responsibility, cultural and economic.
Businesses who do not respond to these challenges will become extinct. The new consumer buys products but also buys company philosophies, values and policies and she will vote on environmental, social and ethical issues when she makes a purchase, an investment or an employment decision.