Consumers increasingly choose brands aligned with their values. On average, Americans are willing to spend 31 percent more per week on grocery food produced safely and responsibly, according to the Conscious Consumer™ Study. More women than men say sustainable packaging are key considerations in their food shopping choices.
With price being equal, female consumers are more likely than their male counterparts to consider sustainable packaging (76 percent vs. 69 percent) and labor practices (72 percent vs. 64 percent) to be important when making food purchases for their households.
Source: Sustainable Brands.